Shopify stores for D2C brands, built for drop day

Shopify is where we build stores for brands selling direct. Brand and campaign work, such as a launch page or your story pages, we build in Webflow. Some content sits awkwardly inside a store: ingredients, care advice, lookbooks, size guides, a founder's journal. For that we put a simple content tool behind the store, one screen where your team types and edits and the store pages update from it. If your store runs somewhere we do not build, say so on the first call and you will get a straight answer about whether we suit you, not a pitch about moving.

It starts with a half-hour call and ends in one document: what we will build, by when, for how much. That document names your templates, the apps being replaced, every link to other software and the move of your products across, so none of it can turn up later as an extra. The figure holds unless you ask for work nobody discussed. Looking after the store afterwards is billed separately, month by month, and covers watching it, fixing it within agreed times, security updates, improvements and a written report. Two numbers, kept apart on purpose, so you always know which one is buying what.

You move onto a monthly arrangement. Somebody is watching the store, breakages get fixed within the times we agreed, security updates go on, improvements ship between launches, and a short written report lands each month. It stays the same people throughout: whoever wrote the code is whoever reads the alert. That matters most on a drop day, when the traffic you announced yourself arrives inside an hour and a fault nobody notices costs you orders by the minute. Going live is the start of the job, not the end of it.

No. Search traffic is what most rebuilds quietly break, so we treat it as part of the job, not a tidy-up at the end. Every page that ranks today gets a matching page on the new store, and the old address sends visitors and Google straight to it. We check the whole map of old address to new, page by page, on a practice copy before the switch. For weeks afterwards we watch your search visits and paid landing pages, because a dead landing page during a live ad campaign costs money fast. Plan the switch away from a drop week and there is very little to feel.

Yes, and for most brands selling direct this is where the real work sits. We set up repeat deliveries, bundles, free gifts and offers after checkout, and we join up stock, deliveries and returns between Shopify, your warehouse or delivery partner and your accounts. We would rather replace three overlapping apps with one clean link than keep stacking code onto the store, because too many apps is a common reason a store sells badly on a phone. Send us your installed app list before the first call and we will tell you which ones we would keep.

Nothing of ours reaches a live store without limits, somebody watching it and a way to switch it off again. For a brand selling direct the honest candidates are narrow. A helper answering where-is-my-order, delivery and returns questions against your real order records is one. An assistant for whoever handles your customer care is another. We built a support assistant for a fintech scale-up that took first response from hours to under two minutes, and this is the same kind of build. If it will not plainly beat a good help page and a clear returns policy, we will say so, not sell it to you.